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atom thought


By
atom42

13
October
2017
News

You may have logged into your AdWords account recently to find that, moving forwards, Google will effectively take some liberties with your AdWords budget, making it possible to spend DOUBLE your daily budget, with this message visible in AdWords accounts: Yep, Google can now increase your daily spend by up to twice it’s set level […]


By
Kris

13
March
2017
atom thought
  • SEO

Dave was the most experienced bicycle mechanic in his area. He had run a successful workshop for 20 years. Dave wanted to allow cyclists to find his business online, and had decided to create a website for his shop. He read the Google webmaster SEO guidelines: “Create a useful, information-rich site, and write pages that […]


By
atom42

27
January
2017
atom thought

Following on from our coverage of the biggest changes in PPC in 2016, here we look forward to what we predict will be the some of the biggest topics in paid search for the year ahead, including the AdWords redesign, smart bidding, and a greater role for audiences. Without further ado… The AdWords redesign will […]


By
Jamie

23
January
2017
atom thought

Ever since Google introduced Expanded Text Ads (ETAs) back in July, advertisers and agencies have been testing the new ad format against regular text ads, to see how performance varies. On paper Expanded Text Ads sound perfect. Around 50% more ad text available to highlight key messages and USPs, making it easier to entice people […]


By
Joshua

09
January
2017
atom thought

We’ve finally put 2016 to bed, and with it another year of changes in SEO. However, as you’re all well aware the ‘fun’ never stops when it comes to SEO, and here at Atom we’ve been busy discussing our predictions for 2017. Want to see the biggest changes of 2016? Check out our article on […]


By
Joshua

30
December
2016
atom thought
  • SEO

As Google release their Year in Search trends data, we at atom42 have started to reflect on the ups and downs, changes and trends that occurred in search in 2016, to better understand the changes, their impact and what it may signal for search in 2017. Below you’ll find some of the bigger changes to […]


By
atom42

29
December
2016
atom thought
  • PPC

2016, eh? What a year. In the wider world, not such a great year. Let’s definitely look ahead to 2017 there. Looking back at 2016 from the perspective of PPC however, and there were a lot of big, exciting changes. Here we’re looking back on three changes in the space which we thought were particularly […]


By
Toni

16
July
2016
atom thought

This month marks a whole year since I moved from my tiny little home city to the metropolis that is London. One whole year of hot tube journeys, voiceless commutes, and working at atom42. Moving to London is a hard thing to do, and before I moved I’d been told by so many friends that […]


By
Stacy

26
May
2016
atom thought
  • PPC

OK, so before I start, let me just caveat a few things. I was brought up by an army dad and He. Loved. Rules. In all honestly, I love rules, too. However, in the crowded world of Search, sometimes blindly following the rules can lead to a lack of creativity and stand-out, and can ultimately […]


By
atom42

29
October
2015
atom thought

Always stack the office dishwasher correctly. If I could offer you only one tip for improving office culture, correct dishwasher etiquette would be it. Don’t put plates in diagonally or overload the cutlery tray. The long term benefits of stacking the dishwasher have been proven by scientists, whereas the rest of this advice has no […]