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Activity Audit

Sometimes a fresh set of eyes on a strategy, account or website can make a huge difference to how you move forwards.

WHAT ARE THE PROBLEMS AND HOW DO WE FIX THEM?

Audits come in all shapes and sizes, but boil down to this: we’ll go over your website, the space, your campaign or competitor set, with a fine tooth comb and present all the potential problems and ways to fix them. You can then either hire us to fix the problems for you, or take away our insights, knowing that you have a pretty solid plan of action. If you suspect there’s something a bit wrong with your digital offering, let us have a dig around. You’ll be surprised by what we can find…

Websites constantly need to grow and evolve to keep up with changes in content, functionality, user habits and industry best practises. Because of this, the technical optimisation of a website is an ongoing task which can be made much more manageable with a technical audit and training.

Our technical audits dive into the nuts and bolts of your website to uncover any areas that could be harming performance. Once rectified, improvements in organic rankings, usability, site speed and indexing are all possible.

To remain on top of these changes in the long term, our training offers teams the chance to learn industry best practises, key areas to routinely investigate and strategies for resolving issues, meaning your website never needs to be out of date again.

Site speed analysis
Crawling and redirect errors
Site structure
Indexing issues
Recommended fixes
Technical training

Staying one step ahead of your competitors is vital. This is where our competitor analysis can help.

We use the latest digital tools and technologies, covering everything from PPC to organic to social, to uncover not only your entire competitor set but also insights into their strategies, targeting, successes and mistakes.

Along with your business information, this complete picture of the digital landscape in your sector will allow you to make the best decisions for your business.

Visibility reports
Traffic source insights
Creative analysis
Social performance
PPC coverage
Website comparison

In digital today, content is king. Google ranking factor studies routinely flag content as crucially important, and a good user experience is also hugely dependent on effective, high quality content.

With so much leveraged on having the right kind of content, displaying it correctly and ensuring it’s correctly targeted, investment in this area is hugely worth while. Our content reviews take a detailed and methodical approach to investigating your content. We build a view across everything you’re saying and how you’re saying it, exposing any areas that lack depth, as well as any duplication issues and areas for optimisation and improvement.

Combined with competitor analysis, this puts you in the perfect place to build a content strategy, stand out from competitors and surge organically.

Tone of voice consistency
Spam analysis
Keyword strategy
Content gap discovery
Duplicate content audit

Your site can be perfectly optimised, load quickly, have a wealth of high quality referring domains and be delivering organic traffic, but if that traffic is not the right kind of traffic, it’s not going to help your business.

Our SEO and keyword analysis uncovers not only the terms you currently rank and perform on, but also the opportunities to expand your reach across search, leveraging new, high value keyword opportunities.

We build a view across your entire visibility and highlight where the strengths, weaknesses and opportunities are, ensuring you’ll be generating not just organic traffic, but organic traffic that converts.

Target keywords
Internal linking
User-focussed content
Titles & descriptions for CTR
Tag optimisation
Page speed

When done right, PPC can drive highly targeted, highly profitable traffic. When done wrong, it can be a source of wasted spend, poor ROI and a drain on your business performance.

Our PPC audits examine every aspect of your account, providing a detailed look into how your budget is being spent, any areas of waste and opportunities for optimisation.

Our training will allow your team to take full control of you PPC account, ensuring that you’re covering the most important areas and employing best practises throughout.

Match type analysis
Campaign settings
Targeted keywords
Keyword opportunities
Creative messaging audit
Bid optimisation
Landing page improvements
Device strategy

Websites constantly need to grow and evolve to keep up with changes in content, functionality, user habits and industry best practises. Because of this, the technical optimisation of a website is an ongoing task which can be made much more manageable with a technical audit and training.

Our technical audits dive into the nuts and bolts of your website to uncover any areas that could be harming performance. Once rectified, improvements in organic rankings, usability, site speed and indexing are all possible.

To remain on top of these changes in the long term, our training offers teams the chance to learn industry best practises, key areas to routinely investigate and strategies for resolving issues, meaning your website never needs to be out of date again.

Site speed analysis
Crawling and redirect errors
Site structure
Indexing issues
Recommended fixes
Technical training

Staying one step ahead of your competitors is vital. This is where our competitor analysis can help.

We use the latest digital tools and technologies, covering everything from PPC to organic to social, to uncover not only your entire competitor set but also insights into their strategies, targeting, successes and mistakes.

Along with your business information, this complete picture of the digital landscape in your sector will allow you to make the best decisions for your business.

Visibility reports
Traffic source insights
Creative analysis
Social performance
PPC coverage
Website comparison

In digital today, content is king. Google ranking factor studies routinely flag content as crucially important, and a good user experience is also hugely dependent on effective, high quality content.

With so much leveraged on having the right kind of content, displaying it correctly and ensuring it’s correctly targeted, investment in this area is hugely worth while. Our content reviews take a detailed and methodical approach to investigating your content. We build a view across everything you’re saying and how you’re saying it, exposing any areas that lack depth, as well as any duplication issues and areas for optimisation and improvement.

Combined with competitor analysis, this puts you in the perfect place to build a content strategy, stand out from competitors and surge organically.

Tone of voice consistency
Spam analysis
Keyword strategy
Content gap discovery
Duplicate content audit

Your site can be perfectly optimised, load quickly, have a wealth of high quality referring domains and be delivering organic traffic, but if that traffic is not the right kind of traffic, it’s not going to help your business.

Our SEO and keyword analysis uncovers not only the terms you currently rank and perform on, but also the opportunities to expand your reach across search, leveraging new, high value keyword opportunities.

We build a view across your entire visibility and highlight where the strengths, weaknesses and opportunities are, ensuring you’ll be generating not just organic traffic, but organic traffic that converts.

Target keywords
Internal linking
User-focussed content
Titles & descriptions for CTR
Tag optimisation
Page speed

When done right, PPC can drive highly targeted, highly profitable traffic. When done wrong, it can be a source of wasted spend, poor ROI and a drain on your business performance.

Our PPC audits examine every aspect of your account, providing a detailed look into how your budget is being spent, any areas of waste and opportunities for optimisation.

Our training will allow your team to take full control of you PPC account, ensuring that you’re covering the most important areas and employing best practises throughout.

Match type analysis
Campaign settings
Targeted keywords
Keyword opportunities
Creative messaging audit
Bid optimisation
Landing page improvements
Device strategy

You’ll be surprised by what our team can find...

OUR WORK IN ONLINE AUDITS

We audited online activity and put together an in-depth online marketing strategy to improve their digital performance

We made recommendations around PPC & SEO to help increase the number of people donating on their site

We audited their site and helped implement key changes to help drive donations.

We undertook an online activity audit to help CONEL improve SEO and PPC across their site.

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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