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Technical Audit

We have worked on hundreds of websites and can help you discover which areas of your site have issues, and what type of changes are most appropriate.

FIXING THE TECHNICAL STUFF CAN HAVE A MASSIVE IMPACT

Technical SEO is the foundation upon which all other work is built. It’s about making a website fast, error-free, and easily crawlable by search engines. Whatever else is good about it, a website that is not technically sound will have problems ranking well for quality keywords.

Fixing technical errors on a website clears the way for the more strategic parts of SEO – like digital PR and content – to have a much bigger positive impact. Fixing errors can be easy, but spotting the error can be difficult.

Google says it rewards websites that load quickly with improved rankings. They even say that they want web pages to load in under a second.

A website can be slow for many reasons. We guide clients through the difficult process of speeding up web page loading times. We look at the entire journey that the web page request must pass along – from the user’s browser, all the way to the server – to identify which changes will actually speed up a website.

CMS optimisation
Speed monitoring software
CDN implementation
Server caching
Browser caching
Gzip compression
Code minification
HTTP/2
Image optimisation

Duplicate content can reduce the effectiveness of your website. We use tools that automatically monitor our clients’ websites to ensure their images and text are both unique.

Sometimes, competitors can “borrow” your text, and this can lead to your website being penalised for duplicate content. We highlight when this occurs and help you take action to prevent you from receiving a penalty.

We make sure that pages on a website are visible to search engines, and that their contents can be read and understood.

We also ensure that there aren’t large numbers of unwanted pages indexed, and that key landing pages aren’t inadvertently being blocked from being crawled, indexed and cached by search engine crawlers.

‘Rich snippets’ is a term used by search engines to describe ‘rich’ features in their search results. Rich snippets can include search features such as star ratings, customer review information and ecommerce information about a product.

Search engines actively seek out rich snippets so they can enrich a website’s search results. It’s therefore important to use structured data correctly, to inform the search engine on which rich snippets it can show for a page. We can help to decide which structured data would be appropriate for your website, help you to implement it, and track its success.

A website that is linked together well is easier for search engines to crawl, quicker to load, and often works better for users. Sites that are free of broken links and unnecessary redirects also tend to rank better.

We check that all addresses on a website are correct. Broken links are a common problem with most websites, and they are such an easy thing to fix. Finding errors can sometimes be challenging, though, and we crawl websites and help to fix all errors to HTML documents, images, JS & CSS files, along with any other external pages or resources the page requires.

Google says it rewards websites that load quickly with improved rankings. They even say that they want web pages to load in under a second.

A website can be slow for many reasons. We guide clients through the difficult process of speeding up web page loading times. We look at the entire journey that the web page request must pass along – from the user’s browser, all the way to the server – to identify which changes will actually speed up a website.

CMS optimisation
Speed monitoring software
CDN implementation
Server caching
Browser caching
Gzip compression
Code minification
HTTP/2
Image optimisation

Duplicate content can reduce the effectiveness of your website. We use tools that automatically monitor our clients’ websites to ensure their images and text are both unique.

Sometimes, competitors can “borrow” your text, and this can lead to your website being penalised for duplicate content. We highlight when this occurs and help you take action to prevent you from receiving a penalty.

We make sure that pages on a website are visible to search engines, and that their contents can be read and understood.

We also ensure that there aren’t large numbers of unwanted pages indexed, and that key landing pages aren’t inadvertently being blocked from being crawled, indexed and cached by search engine crawlers.

‘Rich snippets’ is a term used by search engines to describe ‘rich’ features in their search results. Rich snippets can include search features such as star ratings, customer review information and ecommerce information about a product.

Search engines actively seek out rich snippets so they can enrich a website’s search results. It’s therefore important to use structured data correctly, to inform the search engine on which rich snippets it can show for a page. We can help to decide which structured data would be appropriate for your website, help you to implement it, and track its success.

A website that is linked together well is easier for search engines to crawl, quicker to load, and often works better for users. Sites that are free of broken links and unnecessary redirects also tend to rank better.

We check that all addresses on a website are correct. Broken links are a common problem with most websites, and they are such an easy thing to fix. Finding errors can sometimes be challenging, though, and we crawl websites and help to fix all errors to HTML documents, images, JS & CSS files, along with any other external pages or resources the page requires.

Fixing technical errors on a website clears the way for the more strategic parts of SEO

OUR WORK IN TECHNICAL SEO

We helped Future Learn open up course pages to search engines and dealt with potential pitfalls such as duplicate content

We identified and corrected issues that were blocking parts of the Care UK site from Google, increasing organic traffic by 200%

We advised Active IQ on issues that was making content on certain pages of their website invisible to search bots

We perform regular audits on the National Accident Helpline site to uncover problems and identify opportunities

We love to talk about our work!

But we'd rather talk to you to find out how our skills and expertise combined with your opportunities can lead to fresh, new and exciting ways to reach your business goals. Why don't you drop us a line?

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